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Welcome to My Design Alley. A design blog celebrating design in many forms - from interior spaces to new products, stores and interviews with designers both local and from around the world.

In Focus I Infinite Design Studio

In Focus I Infinite Design Studio

Designed by Infinite Design Studio, Cleveland & Co Residence is a inner-city haven nestled in bustling Surry Hills. Located in the former Demco Machinery Company building on Cleveland Street, the contemporary apartment pays homage to its Art Deco roots, drawing on a monochromatic colour scheme with organic curved walls, expansive glass windows and feature columns. Michelle Macarounas, Principle Designer, shares with us the reason why the apartment feels so glamorous and the decision behind keeping things beautifully simple.

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Hi Michelle, what was the main inspiration behind the design of the apartment? We wanted to celebrate the industrial edge and art deco history of the property, yet create a sophisticated home/inner-city Pied-à-terre. We combined the luxury and eclectic elegance of European design with the relaxed and casual ease of Australian design. I was asked to create a sophisticated warehouse space that was flexible in its functionality.  

“Large open spaces can be high impact but difficult to live in, so we needed to add depth, warmth and drama to fill the space and give it some soul.”
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What was behind the decision to keep things so simple and monochromatic? The monochromatic palette with crisp white walls, hexagonal concrete floor tiles and key furniture and lighting pieces brings strength and intensity to the space. Sheer white curtains soften the scheme and surfaces, while the fine black lines of the ceiling pendant and wall sconces complement the black window frames and accentuate the architectural nature of the space.

“The monochromatic colour scheme and rich material palette reflects the building’s Art Deco origin.”
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We love how you have kept to the Art Deco origins of the building - was this an important element in the redesign? Yes, this was an important element. We wanted to celebrate the industrial edge and art deco history of the property, yet create a sophisticated home. We respectfully retained the beautiful feel of the Art Deco period and the impact of living in a warehouse.

“It feels very much like a glamorous 1930s/40s film set, which is really special.”

Finding out the history of this property was important - it gave us a real understanding of what the building's life had been. The properties history dates back to 1889 when it was originally constructed as a tobacco factory.

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What’s a standout feature in the design? This property was an absolute gem to work on, so the entire space is full of favourites and standout features for me! We incorporated an abundance of elegant dramatic finishes and furnishings - the large open feel with strong design elements has given the space a very sexy soulful feel. The large open spaces filled with natural light also give a feeling that you’re far away from the inner-city that surrounds it.

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Thank you Michelle! | Infinite Design Studio | @infinitedesignstudio

+ Photography by Prue Ruscoe.

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