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Welcome to My Design Alley. A design blog celebrating design in many forms - from interior spaces to new products, stores and interviews with designers both local and from around the world.

A Moment With| Adam Goodrum

A Moment With| Adam Goodrum

Adam Goodrum designs objects which have purpose. He is a firm believer that an object, whatever it may be, must justify its existence. To put it simply, function is just as important as form. Adam's designs celebrate the design process and his fine attention to detailing - in recent years he has been awarded a host of design accolades, including the NGV Rigg Prize and the Indesign Luminary Award. This year, he will be on the other side of the panel, judging for The Mercedes Benz Design Awards, supported by Broadsheet Media.

  Volley Rocker  designed by Adam Goodrum for  Tait . 

Volley Rocker designed by Adam Goodrum for Tait

Hi Adam, tell us what have you’ve been working on lately? I’ve been working on a number of art pieces for a hotel that will open in 2019. Also, new products with Cult and Tait.

How would you best define your designs? I find it difficult to describe my own work. I’m fortunate to be working with companies like Cult and Tait who share a common philosophy and methodology. They execute at a high level, using good materials and considered craftsmanship to create products that will last a lifetime. With my more artistic projects I love to include an element of surprise and I’ve always had a fascination for bold colour.

“With any project I endeavour to add personality or an added function - a product has to justify its existence.”
  Bilgola  designed by Adam Goodrum for  NAU . Styling - Marsha Golemac, photo - Brooke Holm.

Bilgola designed by Adam Goodrum for NAU. Styling - Marsha Golemac, photo - Brooke Holm.

What's your favourite material to work with? I couldn’t really say I have a favourite. I use the most appropriate material for the design. Recently though, I have been working with a lot in timber, which I love.

Tell us about your creative process? Having a Western Australian childhood, I very much grew up in an Australian making culture. In a laid-back beachside lifestyle, I was surrounded by a local can-do attitude where you worked with what you had. 

“This can-do attitude continues to permeate my practice today, and I see it as being a uniquely Australian characteristic of design.”

Regardless of the scope of projects I'm lucky enough to have come my way, this hands on approach and sense of inventiveness still forms a critical part of my process.

  Bower  designed by Adam Goodrum for  NAU . Styling - Marsha Golemac, photo - Dan Hocking.

Bower designed by Adam Goodrum for NAU. Styling - Marsha Golemac, photo - Dan Hocking.

Has design always been a big part of your life? Originally design was purely something I enjoyed doing - making, fixing and innovating in my backyard, all done out of love of the process. Slowly this has changed to become a smaller part in a larger image where design is now my career. Whilst originality and making is of utmost importance, so are many other aspects, which are required to make design a viable way to live.

  Fat Tulip  designed by Adam Goodrum for  NAU . Styling - Marsha Golemac, photo - Brooke Holm.

Fat Tulip designed by Adam Goodrum for NAU. Styling - Marsha Golemac, photo - Brooke Holm.

What’s your main source of inspiration? I don't see my influences as being specific objects or designers, but rather more a lifetime of experiences. I try to constantly look for inspiration outside the realm of furniture design – whether that be a clever mechanical connection, or in seeing something unique in the way two people converse. 

“For me, inspiration is a continual process and is a matter of whatever may spark a thought or stimulate the growth of an idea.”
  Bilgola  designed by Adam Goodrum for  NAU . Styling - Marsha Golemac, photo - Brooke Holm.

Bilgola designed by Adam Goodrum for NAU. Styling - Marsha Golemac, photo - Brooke Holm.

You’ll be judging at The Mercedes-Benz Awards this year - what are the three most important elements you will be looking for most in a design? Unique, attention to detail and beauty.

What are you loving at the moment? I just got back from New Zealand and can’t stop thinking about the oysters at Amano restaurant, Just Kids by Patti Smith - I’m reading it for the second time, Spotify – I’m a new user and loving Karen Dalton, The first season of Fargo and Epoxy surfboards – they’re are so light and buoyant.

How will you be ending 2017? A break on the South Coast of NSW.

Thank you Adam! | Adam Goodrum | @adamgoodrumstudio


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