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Welcome to My Design Alley. A design blog celebrating design in many forms - from interior spaces to new products, stores and interviews with designers both local and from around the world.

In Focus | PLAYA by Lucy Folk

In Focus | PLAYA by Lucy Folk

Designer Lucy Folk's second retail store is a seriously fun space. The dreamy fairy floss pink interior of the PLAYA by Lucy Folk store is as captivating as the inspiring artist behind it. Nestled in the back streets of Bondi Beach, in Sydney, the PLAYA concept store is an extension of the Lucy Folk brand, offering a tropical oasis complete with jewels, eyewear and cocktail clutches and a capsule of fashion and lifestyle pieces. Designed by Interior Designer Tamsin Johnson, a childhood friend of Lucy's, the space features pink clad concrete textured walls with matching custom joinery and a concrete poured gloss epoxy blue floor in sea blue, complete with sand granules. 

 The beautifully unique powder-pink interior of the PLAYA by Lucy Folk Sydney store.

The beautifully unique powder-pink interior of the PLAYA by Lucy Folk Sydney store.

 A beautiful custom-built travertine table by Melbourne Industrial Designer  Freddy Ganim .

A beautiful custom-built travertine table by Melbourne Industrial Designer Freddy Ganim.

 The lighting in the store includes lighting troughs which frame the floating ceiling and brass-lined concrete wall lights.

The lighting in the store includes lighting troughs which frame the floating ceiling and brass-lined concrete wall lights.

 Custom-made marble shelving by Italian artist  Ilaria Bianchi .  

Custom-made marble shelving by Italian artist Ilaria Bianchi.  

 PLAYA by Lucy Folk stocks all of the brand’s product offerings, including fine and fashion jewels, Italian-made eyewear and Lucy's signature cocktail clutches.

PLAYA by Lucy Folk stocks all of the brand’s product offerings, including fine and fashion jewels, Italian-made eyewear and Lucy's signature cocktail clutches.

  Lucy Folk's  jewellery lines the custom-made powder-pink joinery.

Lucy Folk's jewellery lines the custom-made powder-pink joinery.

  Lucy Folk  in her dream-like PLAYA by Lucy Folk store.

Lucy Folk in her dream-like PLAYA by Lucy Folk store.

Playa by Lucy Folk Shop 3, 11 - 13 Hall Street, Bondi Beach.

The Two of Us | Jacqui Vidal + Alana Langan

The Two of Us | Jacqui Vidal + Alana Langan

In Focus | Minimal Apartment Living

In Focus | Minimal Apartment Living