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Welcome to My Design Alley. A design blog celebrating design in many forms - from interior spaces to new products, stores and interviews with designers both local and from around the world.

In Focus | Scandinavian Style

In Focus | Scandinavian Style

Scandinavian style works wonders to make a space look a lot larger than it actually is. Measuring just 49m2, this apartment located in Gothenburg, Sweden is the perfect case in point. White walls, simple decorating tools and the odd IKEA pieces are the perfect elements to create an airy and open feel. This lovely interior is lucky enough to have an abundance of natural light and with the use of neutral tones through finishes, plants scattered throughout and a clever layout, it is proof that sometimes, less is definitely more.

+ Images via Bjorfurs

A Moment With | Jodie Fried

A Moment With | Jodie Fried

A Moment With | Pip Vassett

A Moment With | Pip Vassett