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Welcome to My Design Alley. A design blog celebrating design in many forms - from interior spaces to new products, stores and interviews with designers both local and from around the world.

A Moment With | Pip Vassett

A Moment With | Pip Vassett

After working in the fashion industry for over 8 years, Pip Vassett, Founder and Director of In Bed, decided it was time for a career change. It was at this point she became a self-confessed homewares and bedding addict and saw a massive gap in the market for simple, beautifully made quality bedding. I caught up with Pip to hear about her wonderful brand, her journey to where she is today and the joy she's found following her dreams. 

Hi Pip, have you always worked in the creative field? In a round about way, yes. When I first left school I worked as a PA at a branding and design agency, which is where I was exposed to the creative industry. Before that I didn’t know anything about design, photoshoots or the advertising world!

Tell me about the journey to where you are now as Director and Founder of In Bed? Around 2012 I decided I had a bit of an obsession with homewares and all things bedding and just couldn’t find a brand I really identified with - there was no Acne or APC of the homewares world! These are two brands I refer to often because they have such a distinct aesthetic and design ethos with their brand DNA down pat. I decided to create a homewares brand with this in mind and set to work bringing this idea to life. At first it was very much whenever I could squeeze things in between shoots and freelance work, but it took off pretty quickly and within a year I was working on In Bed full time - it’s been all systems go since then.

  In Bed's  latest linen bedding collection in beautiful Oat and Clay.

In Bed's latest linen bedding collection in beautiful Oat and Clay.

Where do you go for inspiration - is there ever any shortage? It is everywhere but I really do need to be in the right frame of mind to feel inspired.  

“I need to take time out and give myself a little space - I always find inspiration comes easiest when i’m out walking our dog or sitting and thinking.”

As far as sources of inspiration go, In Bed has always been inspired by how real, creative people live. We’re not big on trend driven styles but rather innate, personal and real style, so this is where I find most of my inspiration. 

 Made from the same linen as their signature bedding, the  Short Sleeve Shirt in Blue .

Made from the same linen as their signature bedding, the Short Sleeve Shirt in Blue.

What do you love most about what you do? Bringing an idea to fruition is a lot more work than you think, but it is fantastic when you can go ‘Hey, what about if we did this?’ and then 6 or 7 months later you’re launching it into the world! 

“Being able to think up an idea and then put it into action and watch it come to life is pretty great.”

The palette in your bedding is so beautifully toned and muted - what’s the process when choosing colour? How important is it to you in the designs? Thank you! We do a lot of testing and it can be really difficult to get right. It’s hugely important to us during design. Generally it’s just a colour or palette that we’re really attracted to and we’ll trial a few things until we get the colour just right. There’s many little lab dips around the office that have been ill-fated as there’s only a few we end up being 100% happy with and want to put into production.

Creatively, what’s one theme you keep returning to? Warmth. I’m always returning to the idea of creating a warm environment in the home with natural textiles, colours and product.

 A collection of ceramics made by  Wingnut & Co  and the  Clean Sheets Candle .

A collection of ceramics made by Wingnut & Co and the Clean Sheets Candle.

Do you have a creative process? It starts with some form of inspiration – it’s usually a random home I’ve spotted in a book or an Instagram trail I’ve wondered down. From there I’ll create a mood board around this which will then be where colours, textures and products spring from. Then we’ll get on to sampling & testing things and decide what works and what doesn’t. 

What’s your greatest passion? Family, food and In Bed...

“I genuinely love what I do and I really enjoy scheming up new ideas!”
 The  Cashmere Throw Rug  in Oatmeal from In Bed. 

The Cashmere Throw Rug in Oatmeal from In Bed. 

Where can we find you on a Saturday morning? Taking our dog Buddy out for a big walk and grabbing a coffee. We’re in Rose Bay so we either walk around the harbour or over to Bondi Beach.

What are you loving at the moment? Winter harbour walks, Caroline Walls art, we featured her on our Journal a couple of months back and I have a couple of her smaller pieces - I am desperate for more, In Bed's new oversized cashmere throw, Veep – Julia Louis-Dreyfus is my hero! and weekends away somewhere cold. We just got back from Kangaroo Valley, it was so nice to escape and sit by a fire with red wine for a few days.

 The simply stunning In Bed 100% linen tablecloth in 100% in Stone.

The simply stunning In Bed 100% linen tablecloth in 100% in Stone.

“The In Bed aesthetic is classic, practical, useful and beautiful.”

What’s in store for you in 2017? In Bed wise, we’ve got some exciting new products on the way in the second half of this year and as always we’re really focused on continuing to refine our products, website and service. Personally I’m heading over to Greece, Portugal and Sweden in July - so I am super excited about that! There’s a little work and a little holidaying to be done and I’m thrilled to be heading to a warm climate for a couple of weeks.

Thank you Pip! | In Bed @inbedstore

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