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Welcome to My Design Alley. A design blog celebrating design in many forms - from interior spaces to new products, stores and interviews with designers both local and from around the world.

A Moment With | Alyce Tran

A Moment With | Alyce Tran

Alyce Tran is one half of dynamic duo behind the brand The Daily Edited, and unless you’ve been absent from social media for the last couple of years, you’ve probably heard of them. The soaring business started when Alyce and her friend and business partner, Tania Liu, were both lawyers, noticing a gap in the market for stylish and practical accessories. What started as a humble business idea is now a multi-million dollar global brand, with a collection that includes accessories such as handbags, phone cases and laptop covers, which can all be personalised and monogrammed with your name or initials - a clever design detail. We talk to Alyce about what she admires in other creative women, what a typical day looks like and the best business advice she was given when starting out.

 The pretty as a picture pastel-hued  The Daily Edited  store located in Sydney.

The pretty as a picture pastel-hued The Daily Edited store located in Sydney.

Hi Alyce, tell us a little about the journey to where you are today? I feel like the story has been told 1000 times, lawyer met another lawyer (my co-founder) and together we created a little side hustle that 4 years later has turned into a global accessories brand.  

“Like any other good business, it was about identifying (by accident) a product and service not many people were doing well and creating something to cover this niche.”
TDE x Catalina Bold Serif Phone Cases.jpg

What does a typical day look like for you? I generally get up at 6.30am, answer emails received overnight, go to the gym, have breakfast at the café near the gym, come home and get ready to go into the office and get to the office around 10am. I either work on creative projects for the business, new product ranges, campaigns, events or boring administrative stuff such as financials, inventory planning, logistics, staffing issues. Pause for lunch. Keep working on the aforementioned until around 6pm. 

 Inside the pastel-hued  The Daily Edited  store located in Melbourne.

Inside the pastel-hued The Daily Edited store located in Melbourne.

Which key design features do you like to include in your pieces to enhance the end user’s interaction with the product? I like to make sure everything we create is pretty practical, we’ve done some very fashion oriented bags and MICRO bags, which I have to say sometimes aren't that practical but generally include things like gard slots, clasps so that our customers can add extra straps etc - which are things that I like to add to our designs.

  The Daily Edited  collection includes accessories such as handbags, phone cases and cosmetic bags, which can all be personalised.

The Daily Edited collection includes accessories such as handbags, phone cases and cosmetic bags, which can all be personalised.

What characteristic do you most admire in other creative women? The ability to keep coming up with new ideas and evolve. 

How would you best describe your aesthetic? Pared back and on-trend. 

What would you tell yourself ten years ago? It will all work out. 

TDE x Catalina Mini Bucket Bags.jpg

What do you love most about what you do? Coming up with creative solutions. 

The best piece of business advice you were given when you were starting out? Don’t spend more than you earn, as a result we have no outside investment or debt in our business.

 The pretty as a picture pastel-hued  The Daily Edited  store located in Sydney.

The pretty as a picture pastel-hued The Daily Edited store located in Sydney.

What brands or people inspire you? Zimmerman, Mecca Cosmetica and Cue.

What’s in store for TDE in 2019? A ton of new products! A whole new product line that we are really excited to see how people react to… will it become everyone’s new essential? 

TDE Spring Racing 2018.jpg

FULL STOP


I usually wake up at: 6.30am.

 My perfect day would involve: Aperol spritz, sun lounge and pasta at La Fontellina in Capri.

 I am inspired by: Everything around me from Pinterest to a live runway show.

 I couldn’t live without: My sister.

 My favourite daily ritual: Winding down to an episode of something. 

 On my wish-list: Lots of ready to wear from Loewe.

 I’m currently reading: BOF magazine. 

 And listening to: Various pod casts including Glossy Podcast. 

 My guilty pleasure: A baked potato. 


Thank you Alyce! | The Daily Edited | @thedailyedited


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