In Focus | Inside Zimmermann's West Coast boutiques
Australian fashion label Zimmermann’s latest American stand boutiques in Jackson Square in California and Pacific Palisades in Los Angeles are pretty majestic. Both boutiques are designed by Australian architect Don McQualter of Studio McQualter and are a physical embodiment of the Zimmermann brand, exuding femininity, an air of freshness and light, and unyielding optimism. Studio McQualter designed all custom metalwork, light fixtures, display tables, millwork and visual merchandising fixtures for both stores. The interiors are wonderfully simple and eclectic - think raw exposed ceilings and beams combined with classic furniture, such as 1930’s Art Deco armchairs and Charles Dudouyt dining tables.