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Welcome to My Design Alley. A design blog celebrating design in many forms - from interior spaces to new products, stores and interviews with designers both local and from around the world.

In Focus | Inside Zimmermann's West Coast boutiques

In Focus | Inside Zimmermann's West Coast boutiques

Australian fashion label Zimmermann’s latest American stand boutiques in Jackson Square in California and Pacific Palisades in Los Angeles are pretty majestic. Both boutiques are designed by Australian architect Don McQualter of Studio McQualter and are a physical embodiment of the Zimmermann brand, exuding femininity, an air of freshness and light, and unyielding optimism. Studio McQualter designed all custom metalwork, light fixtures, display tables, millwork and visual merchandising fixtures for both stores. The interiors are wonderfully simple and eclectic - think raw exposed ceilings and beams combined with classic furniture, such as 1930’s Art Deco armchairs and Charles Dudouyt dining tables.

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“We’re so excited to be expanding on the West Coast and tapping into San Francisco’s fashion, art, design and tech world. We’ve always loved the energy and beauty of San Francisco and have spent a lot of time in the city over the years,”
— Nicky Zimmermann
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A Moment With | Alyce Tran

A Moment With | Alyce Tran

Nolan House by Coy Yiontis

Nolan House by Coy Yiontis