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Welcome to My Design Alley. A design blog celebrating design in many forms - from interior spaces to new products, stores and interviews with designers both local and from around the world.

In Focus | StylecraftHOME Melbourne

In Focus | StylecraftHOME Melbourne

Designed by HASSELL, StylecraftHOME is in the historic building that has long been home to Stylecraft, located in Flinders Lane in Melbourne. The space is a wonderful reflection of the location - think gold bannisters draped with greenery, terrazzo floors and white mesh screens which define more intimate settings. The showroom is theatrically lit to create an enchanting and sensory experience with vantage points and hidden areas which unfold throughout the space. The spaces are organised by brand and setting, to encourage visitors to imagine pieces in a homelike environment - the ideal set up, so that you can understand how it all work in your own space.

The  StylecraftHOME  showroom located within the Melbourne CBD. Photo - Nicole England.

The StylecraftHOME showroom located within the Melbourne CBD. Photo - Nicole England.

Photo - Nicole England.

Photo - Nicole England.

“StylecraftHOME offers us the opportunity to delve deeper into our international and local collections to feature otherwise unseen pieces alongside familiar classics reimagined for the home environment.”
— Tony Russell, StylecraftHOME Brand Director.
Organised by brand and setting, the  StylecraftHOME  showroom is laid out to encourage visitors to imagine pieces in a homelike environment. Photo - Nicole England.

Organised by brand and setting, the StylecraftHOME showroom is laid out to encourage visitors to imagine pieces in a homelike environment. Photo - Nicole England.

A corner in the  StylecraftHOME  showroom. Photo - Nicole England.

A corner in the StylecraftHOME showroom. Photo - Nicole England.

Photo - Nicole England.

Photo - Nicole England.

The den on the lower ground floor of the showroom is a rich, warm space with a timber and bottle-green wall and highly crafted furniture by Ritzwell that expresses the brand’s Japanese and Scandinavian sensibility. Photo - Nicole England.

The den on the lower ground floor of the showroom is a rich, warm space with a timber and bottle-green wall and highly crafted furniture by Ritzwell that expresses the brand’s Japanese and Scandinavian sensibility. Photo - Nicole England.

Inside the  StylecraftHOME  showroom located within the Melbourne CBD. Photo - Nicole England.

Inside the StylecraftHOME showroom located within the Melbourne CBD. Photo - Nicole England.


StylecraftHOME  
45-149 Flinders Lane, Melbourne
+61 3 9666 4300
stylecrafthome.com.au
@stylecraft.home


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