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Welcome to My Design Alley. A design blog celebrating design in many forms - from interior spaces to new products, stores and interviews with designers both local and from around the world.

In Focus | The Daily Edited Flagship by Pattern Studio

In Focus | The Daily Edited Flagship by Pattern Studio

Designed by Josh Cain and Lily Goodwin, founders of emerging Australian design practice Pattern Studio, the recently opened Melbourne flagship store for The Daily Edited, in all its delicate and curvaceous glory, is pretty special. Primarily an e-commerce venture, The Daily Edited's new Chadstone store is the first space where customers can experience the products face to face - in a truly unique interior. The space itself echoes the brands aesthetic, where pretty pastel hues and simple forms reign supreme. The minimal material palette includes Norwegian rose marble, white terrazzo, and our personal all-time favourite colour - terracotta-tinged pink! A must-visit destination when we're next in Melbourne.
 

 The interior of new   The Daily Edited   Flagship store.

The interior of new The Daily Edited Flagship store.

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 Terracotta-tinged pink walls against Norwegian rose marble.

Terracotta-tinged pink walls against Norwegian rose marble.

 Simplicity reigns supreme inside   The Daily Edited   Flagship.

Simplicity reigns supreme inside The Daily Edited Flagship.

 Layers of pink - the hero colour in the new   The Daily Edited   Flagship.

Layers of pink - the hero colour in the new The Daily Edited Flagship.

 The beautiful curvaceous walls inside   The Daily Edited   Flagship.

The beautiful curvaceous walls inside The Daily Edited Flagship.

 The beautiful Norwegian rose marble display counter against the white terrazzo.

The beautiful Norwegian rose marble display counter against the white terrazzo.

 A sweeping pastel pink curve wraps the interior from the entry, around the four walls of the store.

A sweeping pastel pink curve wraps the interior from the entry, around the four walls of the store.

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The Daily Edited Flagship  
Chadstone Shopping Centre
1341 Dandenong Road, Chadstone, VIC

+ Images courtesy of Pattern Studio. Photos by Sean Fennessy

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