In Focus | The Daily Edited Flagship by Pattern Studio
Designed by Josh Cain and Lily Goodwin, founders of emerging Australian design practice Pattern Studio, the recently opened Melbourne flagship store for The Daily Edited, in all its delicate and curvaceous glory, is pretty special. Primarily an e-commerce venture, The Daily Edited's new Chadstone store is the first space where customers can experience the products face to face - in a truly unique interior. The space itself echoes the brands aesthetic, where pretty pastel hues and simple forms reign supreme. The minimal material palette includes Norwegian rose marble, white terrazzo, and our personal all-time favourite colour - terracotta-tinged pink! A must-visit destination when we're next in Melbourne.