In Focus | IN BED Paddington Flagship Store
Australian homewares and lifestyle label IN BED opened its first bricks-and-mortar concept store in Sydney's Paddington this week, and it's pretty wonderful. With a design which is warm and inviting, the interior works with the space’s existing natural light, which floods the store through a glass wall, exposing a striking leafy view from the treetops outside. Founder Pip Vasette worked alongside long-time friends, We Are Triibe, to create a space where the emphasis is on natural materials - the perfect backdrop for the wonderful range of products on display. The IN BED collection includes furniture by Made by Morgen, a full range of IN BED’s bedding, bath, kitchen & home textiles, as well as a thoughtful curation of items from brands such as Walk In The Park, Wingnut & Co, Henry Wilson and Tara Burke. We can't wait to visit!
IN BED's beautiful and warm new flagship store in Paddington. Photo - Terence Chin.
Ceramics by Wingnut & Co. and wooden objects by Tara Burke. Photo – Terence Chin.
IN BED's beautiful and warm new flagship store in Paddington. Photo - Terence Chin.
““Our aim was to create a destination that is warm, welcoming and character filled but still elevated. A space that makes you want to linger, enjoy and drink it in. A space to inspire.””
Our personal favourite - the incredible bronze sconce lamp by Henry Wilson. Photo – Terence Chin.
IN BED's new flagship store in Paddington. Photo - Terence Chin.
Store details. Photo - Terence Chin.
“ “We’re excited to really connect with our customers in person – I love online but the downfall is that it’s not very human. You really don’t know much about people coming to your online store other than data, so it’ll be nice to spend some time getting to know people IRL!””
Beautiful wooden objects from Walk In The Park. Photo - Terence Chin.
Ceramic objects by Tara Burke are available at the IN BED flagship store. Photo – Terence Chin.
IN BED
72B Oxford Street,
Paddington, New South Wales
