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In Focus | Armadillo & Co X Becker Minty

In Focus | Armadillo & Co X Becker Minty

Armadillo & Co and Becker Minty are collaborating on a retail experience that blurs the line with contemporary art installation. We visited Becker Minty this week and discovered Armadillo & Co’s new range of Paragon rugs mixed with Becker Minty’s art, home décor and lifestyle pieces. Meticulously curated by stylist Claire Delmar, the design collaboration showcases both companies love for the unexpectedly beautiful. 

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  have partnered to showcase Armadillo & Co’s new range of elegant Paragon rugs  in the Becker Minty store.  Photo - Anson Smart. Styling - Claire Delmar.

Armadillo & Co + Becker Minty have partnered to showcase Armadillo & Co’s new range of elegant Paragon rugs in the Becker Minty store.  Photo - Anson Smart. Styling - Claire Delmar.

“The collaboration with Becker Minty was a natural fit to showcase the newest addition to our luxurious pure wool Heirloom Collection”
— Sally Pottharst
 Photo - Anson Smart. Styling - Claire Delmar.

Photo - Anson Smart. Styling - Claire Delmar.

The main aim of the design was to highlight Paragons neutral hues and complex pattern, which were inspired by the delicate yet jagged lines of crystal, rock and shell formations. The retail space is styled strikingly with selected Becker Minty furniture and tableware, enriched with dramatic floral and food centrepieces to create a still life reminiscent of a living and breathing 'Last Supper', giving the impression that guests have just departed the dinner table. 

 From 28 June to 15 July 2018, design visionaries  Armadillo & Co  and  Becker Minty  are collaborating on a retail experience that blurs the line with contemporary art installation. Photo - Anson Smart. Styling - Claire Delmar.

From 28 June to 15 July 2018, design visionaries Armadillo & Co and Becker Minty are collaborating on a retail experience that blurs the line with contemporary art installation. Photo - Anson Smart. Styling - Claire Delmar.

“To create something innately beautiful and unexpected, it takes a passionate collective effort.”
— Jason Minty
 Photo - Anson Smart. Styling - Claire Delmar.

Photo - Anson Smart. Styling - Claire Delmar.

“At Becker Minty, Paragon is elevated as an artwork in its own right, placed underfoot, along the walls and artfully draped over tables to highlight its sumptuous sophistication.”
— Jodie Fried
 From 28 June to 15 July 2018, design visionaries  Armadillo & Co  +  Becker Minty  are collaborating on a retail experience that blurs the line with contemporary art installation. Photo - Anson Smart. Styling - Claire Delmar.

From 28 June to 15 July 2018, design visionaries Armadillo & CoBecker Minty are collaborating on a retail experience that blurs the line with contemporary art installation. Photo - Anson Smart. Styling - Claire Delmar.

 Photo - Anson Smart. Styling - Claire Delmar.

Photo - Anson Smart. Styling - Claire Delmar.


+ Becker Minty is located at 7/81 Macleay Street, Potts Point, New South Wales | @beckerminty


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