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Welcome to My Design Alley. A design blog celebrating design in many forms - from interior spaces to new products, stores and interviews with designers both local and from around the world.

In Focus | The Plant Society Flagship

In Focus | The Plant Society Flagship

The Plant Society has a brand new store in Collingwood and it’s a plant lovers dream come true. Designed and curated by Jason Chongue – the new space explores and reinterprets the traditional plant nursery within our developing city. Along with his partner Nathan Smith, the dynamic couple have created a space which plays a wonderful part in bringing together the local community to further develop their ties in the neighbourhood.  “We’ve always modelled our stores from the nostalgia of a traditional corner shop - we want to always welcome our community even if they aren’t buying anything,” says Jason. We can’t wait to visit!

“We were excited to build an urban conservatory - housing a growing collection of sentimental plants which were acquired through friends, family and fellow gardeners,” says Jason.  The Plant Society  Flagship aims to embrace more than a retail space by allowing the community to meander and linger through a permanent oasis. Photo -  Armelle Habib .

“We were excited to build an urban conservatory - housing a growing collection of sentimental plants which were acquired through friends, family and fellow gardeners,” says Jason. The Plant Society Flagship aims to embrace more than a retail space by allowing the community to meander and linger through a permanent oasis. Photo - Armelle Habib.

“The new flagship celebrates and invites all to experience the many facets of the building’s interior which over time has evolved and shifted to accommodate its previous residents.”
Nathan Smith in the  The Plant Society  Flagship store in Collingwood. Photo -  Armelle Habib .

Nathan Smith in the The Plant Society Flagship store in Collingwood. Photo - Armelle Habib.

“Our new home has been designed to house our head office, plant shop, conservatory and new label J.CHONGUE which explores fine goods from near and far. We’ve been able to tailor the space to allow for our growth and journey into homewares and design.”
Deep terracotta hues in the  The Plant Society  Flagship store in Collingwood. Photo -  Armelle Habib .

Deep terracotta hues in the The Plant Society Flagship store in Collingwood. Photo - Armelle Habib.

Photo -  Armelle Habib .

Photo - Armelle Habib.

Jason Change and his partner Nathan Smith in the  The Plant Society  Flagship store in Collingwood. Photo -  Armelle Habib .

Jason Change and his partner Nathan Smith in the The Plant Society Flagship store in Collingwood. Photo - Armelle Habib.


The Plant Society Flagship  
33-39 Keele Street, Collingwood, VIC 3066
The Plant Society


Art Talk | Alison Jackson

Art Talk | Alison Jackson

In Focus | Fitzroy Residence by Kate Challis

In Focus | Fitzroy Residence by Kate Challis