Andrés Reisinger
Step into the world of Andrés Reisinger, where the lines between reality and imagination are blurred – his surreal and magical virtual settings are ones we want to step into forever.
Take Over PARIS by Andrés Reisinger.
‘The digital realm has always interested me; I am a trained classical musician so there’s a part of me that is very prone to having boundaries and discipline, while another is totally free and eager to expand,’ says Andrés Reisinger. Photo: Mark Cocksedge
‘Cities are usually the settings, and rarely the protagonists; I’ve just changed the focus,’ says Andrés Reisinger. Pictured: Take Over NEW YORK CITY by Andrés Reisinger.
Andrés Reisinger is the founder of Barcelona-based interdisciplinary practice Reisinger Studio.
Andrés is an artist, director, product, interior, and 3D graphic designer focusing on industrial design, craft, architecture, sculpture, conceptual art, installation, and 3D digital art.
Like many who have been exposed to his work, we just can’t get enough – particularly his latest Take Over series where cities and landmark destinations around the world become the starting points for his mesmerising digital artwork. We chat to Andrés about his design journey, inspiration and daily studio routine…
H&F: Hi Andrés – when did you first understand design as a form of expression?
Andrés: You could say I was born with it. I’ve always been a very curious child, and was fascinated by the possibility of creating and curating environments. I’ve understood that if I wanted to, I could create a world exactly as I wanted it to be.
When did you first discover digital art - why has it had such an impact on you?
The digital realm has always interested me; I am a trained classical musician so there’s a part of me that is very prone to having boundaries and discipline, while another is totally free and eager to expand. I understood pretty quickly that the digital would allow me to use both natural inclinations and I started digging in as soon as I could.
What does a ‘normal’ day in the studio look like for you?
Much of my work is based on accurate and thorough research, so I spend a lot of time doing that: reading, listening, taking notes, thinking, you name it. I then work with my team at Reisinger Studio to understand and check developments on each project we’re following. Luckily, my work is very much based on personal relationships so I spent tons of time talking and exchanging thoughts. And then of course, a lot of my time is based on creating. Every day is very different from the other.
What influences your work the most?
Nature and its fascinatingly complicated process is undoubtedly my main source of inspiration.
Tell us about your latest Take Over digital settings across the world…
I wanted to add another layer to the cities we already know so well, making them extravagant and theatrical. Cities are usually the settings, and rarely the protagonists; I’ve just changed the focus. It also served as an experiment to see how we can use digital art to create a sense of community, going beyond physical and geographical boundaries. It is a kind of a paradox, because the installation is set in cities, but that’s what makes it interesting.
Your work is full of imagination and wonder, how are your ideas realised?
I ponder a lot and truly listen and give space to my imagination, sometimes in its wildest form. I think that is why it transpires so much.
Andrés Reisinger's, Hortensia Chair – a voluptuous pink seat covered in 20,000 polyester petals, inspired by the ovoid hydrangea flower (also known as hortensia).
“Nature and its fascinatingly complicated process is undoubtedly my main source of inspiration.”
What drives you to keep exploring new ideas?
I would have to say the ideas themselves and the possibilities of making them real, with the concurrent awareness that there is so much more that can be done, and the relief that we will never discover everything.
As a designer, what’s the best lesson you’ve learnt along the way?
To listen, but not listen too much.
What’s been your proudest work moment to date?
I would have to say all of them, but Hortensia and The Shipping have really set the bar for me. It successfully transformed and almost exported a digital piece into the physical, creating a connection between the two.
What is the most valuable piece of advice you would give someone starting out as a digital artist?
The same one I learned; listen, but don’t listen too much to others, the negatives as well as the positives.
What does success mean for you?
To always strive for more.
What are you looking forward to this year?
To travelling, working with partners and creatives that are similar but also completely different from me, seeing as much as I possibly can, continuing to develop experiences and proving that the term ‘reality’ really has no relevant definition to what our today consists of.