Inside Armadillo & Co’s New Showroom

Interiors

5 Feb

Designed by Studio Goss, the new Armadillo & Co flagship space in Sydney is more gallery than showroom.

Photography: Rory Gardener

Since its opening last November, the Armadillo & Co flagship showroom has garnered a lot of attention. The new space is the luxury rug brand’s first Australian retail store, located in an impressive 385 square metre, two-storey, gallery-esuqe building space in the design district of Surry Hills.

Co-founded by Jodie Fried and Sally Pottharst, the new showroom marks the decade-long milestone for the brand, “We wanted to create a sensory spatial environment that represents the Armadillo & Co of today and the future at the forefront of contemporary design,” shares Sally. The savvy duo collaborated with Studio Goss on the design of the retail space.

The design brief for architect and principle director, David Goss, was to design a space to foster interactions and experiences on a more personal level and to also showcase the brands simple and beautiful textures found in natural materials. David sought inspiration by looking into Armadillo & Co’s influences — from shifts textures and shadows to Le Corbusier’s Chandigarh and concrete palettes. The concrete floor, natural coir matting and solid white-oak furniture harmoniously tie the entire material palette together in the calming new space which is a welcome refuge from the outside world.

“We wanted to create a sensory spatial environment that represents the Armadillo & Co of today,” shares Sally Pottharst. Photo – Rory Gardener.

“The effortless collaborative process we experienced is evident in the sense of calm and balance in how the space has come together,” shares David Goss. Photo – Rory Gardener.

David Goss designed the space to harness the abundance of natural light that streams in from the six-metre floor-to-ceiling windows. Photo – Rory Gardener.

“The interior is at once soothingly intimate and undeniably luxurious, a true reflection of our brand’s design philosophy and application that invites visitors to immerse themselves in this refuge from the outside world.”

— JODIE FRIED

Every detail in the design is considered and with purpose, from the poured concrete and glazed terracotta tiles to the FSC-certified oak timber and solid brass fixtures. Photo – Rory Gardener.

SEE MORE FROM
ARMADILLO & CO

Hande Renshaw

Design

123 House by Neil Cownie Architect

123 House by Neil Cownie Architect was once a petrol station. The design subtly pays homage to its origins, drawing on history and retaining the importance of the building within its Perth community.

Food

Peináo: A Greek Feast for All by Helena & Vikki Moursellas

Peináo: A Greek Feast for All, by sisters Helena & Vikki Moursellas, shares their take on Greek classics – all with a fun and modern spin. Whether it’s a dinner party or mezze with friends, there’s a delicious Greek feast for every occasion.